"I don't think winners beat the competition because they work harder.
And it's not even clear that they win because they have more creativity
The secret, I think, is in understanding what matters." ~Seth Godin
The life of a business owner is full of decisions. Budgets must be created and followed. Employees must be hired and managed. Projects must be sold and completed. Calls must be made, and bills must be paid. Oh! And someone's got to take a few moments to sit down and decide where the company should be heading next...
When you're in the middle of it all, every decision seems to carry equal importance. But they don't.
Customer acquisition and retention are priority numero uno for smart business owners. Customers matter.
And because customers matter, visual branding matters. Your business cards, your signs, your vehicles...these things represent your company as often as you or your employees, if not more often. While you're enjoying dinner, your truck is sitting in the parking lot, waiting to tell people about your business. When you're rushing off to your next appointment, your business card sits in the hand of a prospective client, enticing them to call you later. As you sit inside your office closing one deal, someone else drives by your building, wondering whether you can help them with their next project.
For your potential customers, Visual Branding equals Perceived Value until Personal Experience becomes Known Value. Let me say that again:
Visual Branding equals Perceived Value until Personal Experience becomes Known Value
At Eight38 Sign Co., we understand the importance of visual branding, and we'd love to have the opportunity to help you communicate the value of your products and services to potential customers. If you'd like to learn more about visual branding and it's impact on your business, check out the presentation Kyle gave at the May Small Business Matters. You can see the video by clicking here.
Do you STAND OUT? If not, we can help.